Mount Lemmon, AZ

Mount Lemmon, AZ

At Mount Lemmon, you can escape the summer heat, have a ski getaway, or experiences the cosmos, all a short mountainous drive away from Tucson, Arizona.

Advertising & Marketing, Interactive & Web Design, Animation, Branding

Adobe XD, Illustrator

The Client

Mount Lemmon, Arizona

 

Why are we advertising?

  • Bring people from different states to this mountain region for tourism

  • Convince people from Arizona to be repeat visitors to the area

 

Target Audience

  • College students (University of Arizona, Arizona State)

  • Young professionals from Tuscon, Oro Valley, and Phoenix

  • People looking to visit Arizona who may not think to go to Tucson or the surrounding mountains


Current Beliefs

  • There are other mountainous destinations closer to Phoenix or the Grand Canyon

  • There’s no snow in Arizona What sets this mountain apart from ones in Northern Arizona

 

Desired Beliefs

  • A secret getaway, hidden in the Santa Catalina Mountain Range

  • Close enough to Tucson and Oro Valley for day trips

  • Skiing in the winter

  • Cooler weather in the summer for hiking Mount Lemmon

  • Observatory for people interested in astronomy and science


What is the single most persuasive idea we can convey?

You can escape the summer heat, have a ski getaway, or experiences the cosmos, all a short mountainous drive away from Tucson. 

 

Why should they believe it?

  • In the summer you can go hiking without fear of extreme heat

  • When it snows on the mountain, you can enjoy Arizona skiing

  • The Mount Lemmon Observatory are some of the largest dedicated public telescopes in the US

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