top of page



How can we convince people to use WhatsApp domestically and abroad? By offering them a personal travel guide, only accessible in the app.

Advertising & Marketing, Interactive & Web Design

InDesign, Illustrator, Photoshop

The Client



Problem/Challenge Snapshot 

Convince people traveling abroad that WhatsApp should be their preferred method of communication.

Target audience 

People traveling abroad

Current beliefs

  • There are a lot of ways and apps to communicate with people overseas

  • Need a way to chat with internet friends but don’t have a unified app for all their needs


Desired Beliefs

  • WhatsApp is the best method to communicate internationally

  • WhatsApp has the ability to connect users in a dynamic and meaningful way.



Stay connected with friends all over the world, instantly.


Why should they believe it?

  • WhatsApp is the most popular messaging app in the world with 1.5 billion users

  • No SMS fees, no usernames, can be used anywhere there is Internet

Driving brand idea

With WhatsApp users can stay connected with friends back home and abroad while traveling.

lil guy.png
Other guy.png

click on an icon to view more

SS20 Talent Premiere.png
short header.png
bottom of page