WhatsApp

WhatsApp

How can we convince people to use WhatsApp domestically and abroad? By offering them a personal travel guide, only accessible in the app.

Advertising & Marketing, Interactive & Web Design

InDesign, Illustrator, Photoshop

The Client

WhatsApp

 

Problem/Challenge Snapshot 

Convince people traveling abroad that WhatsApp should be their preferred method of communication.


Target audience 

People traveling abroad


Current beliefs

  • There are a lot of ways and apps to communicate with people overseas

  • Need a way to chat with internet friends but don’t have a unified app for all their needs

 

Desired Beliefs

  • WhatsApp is the best method to communicate internationally

  • WhatsApp has the ability to connect users in a dynamic and meaningful way.

 

Insight

Stay connected with friends all over the world, instantly.

 

Why should they believe it?

  • WhatsApp is the most popular messaging app in the world with 1.5 billion users

  • No SMS fees, no usernames, can be used anywhere there is Internet

Driving brand idea

With WhatsApp users can stay connected with friends back home and abroad while traveling.

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